Learn the Four Elements of a Memorable Soundbite

It took Jen Psaki 17 seconds to do what the entire 2016 Republican presidential field failed to do to Donald Trump on immigration — hit him hard enough to leave a lasting mark.

“We don’t take our advice or counsel from former…

The NAACP is the National Association for the Advancement of Colored People.

Established in 1909, the name is a throwback to the days of Jim Crow segregation.

After all the years, and landmark legal victories, why hasn’t the group changed its name?

“The NAACP was founded as a multi-ethnic organization…

Advice for Sen. Ted Cruz: Time to Show, Not Tell

By Ryan Banfill

When I worked on the communications team for the governor of Florida in the 1990s, we had a joke in our family not to schedule a vacation. Why? Because Whenever I would take a vacation, a crisis would hit the state.

In the summer of 1995, I…

Originally Published: February 16, 2018

Sharing stories of the horrors and unspeakable acts they were forced to endure in Florida’s hotels and motels, a group of brave human trafficking survivors this week pleaded with a Senate panel to empower them to hold their trafficker or facilitator accountable for the crime…

Originally Published: January 25, 2019

When President Richard Nixon enacted wage and price controls in the early 1970s, iconic conservative economist Milton Friedman cautioned that the policy would spur inflation despite creating the illusion of price stability. …

Originally Published: May 17, 2019

There’s a beast that can eat your firm from the inside out; generate employee frustration, and force star performers out of the door.


Distraction is this corrosive force.

Like rust can eat away at the strongest metal and cause it to erode, research shows…

Originally Published: May 24, 2020

PART TWO: Protect yourself and the other difference makers working with you. Recognize signs of job burnout and learn how to address it.

Source: A Medium Corporation

Songwriter Ray Davies sang about the devastating impact stress can have on people.

Nervous tension, man’s invention,
Is the biggest killer that’s around today
Let the tension out or it will build and build inside
And strike you down some day

Originally Published: June 7, 2019

Oklahoma Attorney General Mike Hunter accused Johnson & Johnson of helping to create the “worst man-made public health crisis in the history of our state and country.” …

Originally Published: July 19, 2019

Does Russian strongman Vladimir Putin have copies of Americans’ most-prized personal photos? With an innocent click of a button, millions of Americans gave a Russian company permission to access their photos and use them, perpetually.

That’s forever. Why would a nuclear power want to have…

Originally Published: July 26, 2019

An exposé by Bay News 9 in the Tampa Bay area shines a bright light on the role of pharmacy benefits managers (PBMs). …

Ryan Banfill

Ryan Banfill is a marketing/communications strategist. He is the founder of The Message Clinic, providing concierge communications services for influencers.

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